As your SaaS startup grows, your financial reporting should grow with it. This article outlines exactly what to focus on at the $1M, $5M, and $10M ARR stages—helping you share the right numbers and tell a better story.

Even the best forecasts drift from reality. Here’s how to spot it early, realign your model, and communicate with clarity when your plan changes.

Every founder knows they need “better reporting”, but what does that actually look like? In this guide, I walk through the five essential reports that help startups tell a confident, accurate financial story ahead of board meetings or fundraising.