As a founder, it is easy to view finance as one broad category. But bookkeeping, accounting, and FP&A each serve distinct roles. This guide breaks down what each function does, when to bring them in, and how they work together to support growth.

A startup’s finance function doesn’t need to be built all at once—but it does need to evolve intentionally. This guide outlines how founders can scale their financial capabilities stage by stage, from bookkeeping and budgets to board prep and strategic CFOs.

Your data room can make or break your fundraise. Learn the essential steps for first-time founders to impress investors with organized, insightful data.

Fundraising involves more than just a pitch. Investors will dig into your SaaS financials. Learn the key investor diligence triggers, from forecast accuracy to retention rigor, and how to prepare.

Pricing can feel like guesswork in early-stage SaaS, but finance helps bring structure and clarity. This post explores how finance supports pricing strategy—from cost analysis to modeling, testing, and aligning with CAC and margins.

Many startups treat finance as an afterthought, but a thoughtful financial foundation can unlock clarity, confidence, and long-term growth. This guide outlines what infrastructure to build at each stage, from pre-seed to growth, so you can scale smarter and stay ahead of investor expectations.

Every founder knows they need “better reporting”, but what does that actually look like? In this guide, I walk through the five essential reports that help startups tell a confident, accurate financial story ahead of board meetings or fundraising.

Tracking the right KPIs isn’t about having a massive dashboard—it’s about identifying the key metrics that drive action for your business. In this post, learn how to choose, track, and use KPIs that move the needle for growth-stage SaaS companies.

Most forecasts fail—not because of bad math, but because they ignore business reality. Learn how to build forecasts that stay relevant, actionable, and accurate.