What to Do When Your Forecast and Reality Start to Drift
Even the best forecasts drift from reality. Here’s how to spot it early, realign your model, and communicate with clarity when your plan changes.
How SaaS Companies Can Use Finance to Shape Pricing Strategy
Pricing can feel like guesswork in early-stage SaaS, but finance helps bring structure and clarity. This post explores how finance supports pricing strategy—from cost analysis to modeling, testing, and aligning with CAC and margins.
Why Most Forecasts Fail (And How to Build One That Works)
Most forecasts fail—not because of bad math, but because they ignore business reality. Learn how to build forecasts that stay relevant, actionable, and accurate.