How SaaS Companies Can Use Finance to Shape Pricing Strategy
Pricing can feel like guesswork in early-stage SaaS, but finance helps bring structure and clarity. This post explores how finance supports pricing strategy—from cost analysis to modeling, testing, and aligning with CAC and margins.
The Finance Infrastructure Roadmap for Startups: What to Build, When, and Why It Matters
Many startups treat finance as an afterthought, but a thoughtful financial foundation can unlock clarity, confidence, and long-term growth. This guide outlines what infrastructure to build at each stage, from pre-seed to growth, so you can scale smarter and stay ahead of investor expectations.
The 5 Reports Every Startup Should Have Before Fundraising or Board Meetings
Every founder knows they need “better reporting”, but what does that actually look like? In this guide, I walk through the five essential reports that help startups tell a confident, accurate financial story ahead of board meetings or fundraising.
The 5 KPIs Every Growth-Stage SaaS Company Should Monitor Regularly
Tracking the right KPIs isn’t about having a massive dashboard—it’s about identifying the key metrics that drive action for your business. In this post, learn how to choose, track, and use KPIs that move the needle for growth-stage SaaS companies.
Why Most Forecasts Fail (And How to Build One That Works)
Most forecasts fail—not because of bad math, but because they ignore business reality. Learn how to build forecasts that stay relevant, actionable, and accurate.
